Mr Estevam: “Television represents everything today, in everyone’s life.”

Mr. Estevam saw television for the first time at 13 years of age, while living in the state of Pernambuco (Brazil). He said he was satisfied with television today because, as a child, there was one device for every 100 people. He said he depended on “television” to watch TV. “I was raised in the countryside. We walked 8 leagues to watch the telenovela Roque Santeiro,” he recalled.

Mr. Estevam explained why he likes television so much. “Television represents everything today, in everyone’s life.” He sees the vehicle of communication as safe territory for his children in the living room: “nowadays, it gives more tranquility than the school and street environments,” he explained.

It was in the program “National Journal” of TV Globo, that he became aware of digital television. When he saw the news, he was interested in buying a handset that receives digital broadcast: “I wanted a TV with the digital built-in. Do you understand?” He said.

When he bought his Digital TV set, a close friend helped him set it up and program the channels. He said he was very satisfied with the digital TV signal and that despite having paid dearly for the device, it was a good value for money. “Better than pay-TV, a thousand times, due to the quality of the image […]. For those who earn a minimum wage, paying about R $ 200 per month for a digital TV set is something very expensive, but by the quality of image, in the sum total, ends up getting cheap, “he said.

Interview: Intermídia Cidadã (Fundação Tide Setubal)

Excerpt from: Feitosa, Deisy Fernanda. A televisão na era da convergência digital das mídias. Uma reflexão sobre a comunicação comunitária [tese]. São Paulo: , Escola de Comunicações e Artes; 2015 [citado 2018-07-25]. doi:10.11606/T.27.2015.tde-24112015-101553.)

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